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Communication Audits
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At a time when companies expect more from communication programs and their
people at a lower cost, we can help you make sure your company gets the most from its communication investment. More
companies than ever are investing in communication audits because they recognize the value of an audit in creating
effective communication processes beyond good communication tools. The internal and external communication audits
that Gill Research conducts vary in complexity and cost because they are tailored specifically to meet the unique
needs and budgets of our clients. All produce actionable data by evaluating current communication vehicles and
processes, such as intranets, newsletters, events, and social media, and identifying strengths, weaknesses, opportunities and
gaps. We gather data using a combination of qualitative
and quantitative
methodologies. The data is analyzed using advanced analytical techniques and presented in easy-to-understand reports with real-life
interpretations of the findings and high-impact graphic data displays. And we don't stop there; we help our
clients build strategies and tactics based on the research findings using
strategic planning
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Employee/Organizational Research
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Organizations are powered by their employees, and employees make up the heart and
soul of any successful company. Employee/organizational research, also known as "workplace research," can identify what's most
important to your company's employees, examine their current level of satisfaction, measure employee attitudes and perceptions,
enable successful culture change during a merger or acquisition, and assess the effectiveness of employee programs, such as benefits
and compensation. Our employee research can also put hard numbers, and employees' own words, behind what employees think about your
company's leadership, professional development and training, culture, communications, rewards and recognition, and even employees'
beliefs about the company's future. This valuable information can assist you in making more informed, more strategic decisions and
improve the workplace overall.
Like all of our research, we will tailor each employee research project to fit every client's unique needs and budget. All
employee research that we do produces actionable data by evaluating the current workplace and processes, and identifying strengths,
weaknesses, opportunities and gaps. We gather data using a combination of qualitative
and quantitative methodologies.
The data is analyzed by demographic group differences (e.g., department or job function, geographic location, years of service,
and supervisory status) using advanced analytical techniques. The results are presented in easy-to-understand reports with real-life
interpretations of the findings and high-impact graphic data displays. And we don't stop there; we help our clients build strategies
and tactics based on the research findings using strategic planning.
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Market Research
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Our clients use market research, also known as "consumer research," to better
understand the strengths and weaknesses of their business, their products and services, and their competition. It reveals who
their current customers are, including how to best reach and keep them, as well as how to connect with new, potential customers.
It tells our clients which direction to take in the marketplace, how to best shape and introduce a brand new product or service,
improve an existing product or service, and launch a fresh, high impact campaign.
Like all of our research, we will customize each market research project to fit every client's unique needs and budget.
We gather objective, practical data using qualitative research, quantitative research, or a combination of
both. Our market research data is analyzed using advanced analytical techniques and examined by demographic group (e.g.,
gender, socioeconomic status, household income, geographic location, etc.). The results are presented in easy-to-understand
reports with real-life interpretations of the findings and high-impact graphic data displays that identify various consumer
groups' needs, preferences and desires. And we don't stop there; we help our clients build strategies and tactics based on
the research findings using strategic planning.
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Benchmarking/Best Practices
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Gill Research can compare your organization's employee communication and
satisfaction to the best in the industry, to your competition, and to organizations which you'd like to emulate. We also
can provide information about what other companies are currently doing with strategic communication, the industry's best
practices and who's the best of the best.
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Education & Training
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Gill Research provides workshops, seminars, presentations and one-on-one
training on a variety of topics related to research and measurement excellence. We also help organizations integrate social media into both their internal and external communication efforts. Plus, we customize our educational solutions
to fit each unique situation and organizational need.
| Here's what some of our seminar attendees had to say: |
"Great speaker! Had control of the group. Best speaker so far. Great communicator. Content was just what I wanted. Very, very useful!" - Jean Pavlov, Public Affairs, Army Corps. Of Engineers
"Very informative." - Kori Reed, Manager - Strategic Communication, Quaker Oats
"This was the best of the seminars. Good background, plus places to turn for help on the Web." - Rob Wood, Communications Manager,
Marathon Ashland
"Very well done." - Dee W. Reese, Director, Communications & Public Affairs, Johns Hopkins University
"Katrina was extremely knowledgeable. She covered a lot of ground in a very short amount of time." - Workshop attendee
"Excellent! Very thorough, well thought out, depth of knowledge. This was what the brochure advertised... Outstanding!" - Seminar attendee |
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