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Recent & Upcoming Speaking Engagements
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"The Measurement Process Before the Survey: Using qualitative research insights to inspire improved communication programs and better quantitative research"
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Ragan Communications Corporate Communicators Conference
Chicago, IL
Before conducting an employee communication survey, communicators need to see the world through their audiences? eyes. This seminar is about qualitative research conducted the way it should be in the communication world. It discusses several qualitative research methods, including in-depth interviews, focus groups, and focus panels, and examines not just how to organize and use them in a methodically-sound way, but, just as important, how to interpret the results to the level of real insight.

The more communicators know their audiences, uncover ?hot topics,? and spot current communication issues, the better they?ll be able to do create an effective survey instrument that tackles all the variables. Although many communicators may be doing some qualitative research currently, that doesn?t mean they?re doing it right. Too often, research is conducted that doesn?t result in improved communication. Why? This may happen because the information is bad, the research technique is faulty or, most often, because it is not interpreted to the level of real insight and usefulness. This seminar covers those three bases so that communicators can conduct valid qualitative research that gains insight into their audiences and uses the information to increase the effectiveness of their next measurement steps and, in the end, their communication tools and processes.

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Publications
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"How to Conduct a Communication Audit--and Why" Published in the Journal of Employee Communication Management (JECM).
www.hollandcomm.com/pdf/Communication_Audit_JECM_SeptOct06.pdf

"Ready for Disaster" Published in the International Association of Business Communicators (IABC) Communication World Magazine.
http://www.hollandcomm.com/pdf/CWMA06ReadyforDisaster.pdf

"Managing Measurement Costs" Published in the International Association of Business Communicators (IABC) Communication World Magazine.
http://www.hollandcomm.com/pdf/CW_JF06ManagingMeasurementCosts.pdf

Gill Research LLC News/Tools "Return on Investment: Effective Communication Makes Money, Cuts Costs." Published in Corporate Writer and Editor.

Gill Research LLC News/Tools "Making Sense of Qualitative Research: Practical Tips on Conducting One on One Interviews and Focus Groups." Published in the Editor's Workshop of Strategic Employee Communication (SEC) newsletter.

Gill Research LLC News/Tools "The Nuts and Bolts of Using Surveys to Measure the Effectiveness of Employee Communication." Published in the Editor's Workshop of Strategic Employee Communication (SEC) newsletter.

Gill Research LLC News/Tools "Sample Size - How large does my sample need to be?"


Gill Research LLC News/Tools "Everyone wants research that's quicker, cheaper and with higher response rates: Is the Internet the answer?

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About Gill Research LLC
About Gill Research LLC